Wisconsin Dairy Queen Puts Up ‘Politically Incorrect’ Sign, Owner Stands By His Decision

A sign that was put up in the front window of a Dairy Queen restaurant in Kewaskum, Wisconsin, attracted notice and is now going viral. The restaurant’s political incorrectness is boldly declared on the sign, which also emphasizes that it frequently uses holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” Furthermore, it demonstrates backing for the

On Veterans Day, the US flag, appreciation for the armed forces, and free sundaes are offered to veterans.

Owner of the franchise Kevin Scheunemann defended the sign, saying he posted it almost four years ago to be open about his and the staff’s commitment to serving God and the country. Scheunemann claims that he posted the notice in response to a patron’s complaint regarding Christian music being played in the eatery. The sign hasn’t generated any further problems since then.


The sign recently gained widespread attention after an Oregonian visitor shared a photo of it on Facebook and voiced concerns about the message’s perceived exclusivity. Before it was removed, the original post received a lot of attention.

While some individuals agree with the sign’s message, others have attacked the person who shared the image and expressed their feelings personally. Local business owners, on the other hand, back Scheunemann’s decision to post the sign, claiming that patrons are free to leave the restaurant if they don’t agree with its tenets.

Locals in the tiny town of Kewaskum appear to accept the sign without question because they think it expresses the owner’s opinions. As a company, Dairy Queen made it clear that they do not support Scheunemann’s strategy and that the sign solely reflects the opinions of this individual proprietor. The business noted that regardless of their religious beliefs, they want all franchisees and employees to treat every customer with respect and dignity.

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